The challenge
Make a new-to-market vendor a household brand across multiple segments, not just one hero SKU.
Our approach
We applied our market-entry knowledge in the known categories: fast listings with the right grocers/CE/DIY mix, retail media to drive awareness, and tight sell-through management. Content that answers “why Eufy” at the shelf, with retailers supportive of pushing it.
Results
Ready to get started? contact usFrom new vendor to multi-segment leader
Within just 1–3 months per market, Eufy secured fast listings with key partners including Costco, B&Q, Toolstation and Screwfix. By combining a balanced grocer/CE/DIY mix with retail media and strong sell-through management, awareness grew quickly. Eufy expanded beyond its hero SKU into multiple segments—security, robo vacuums and charging—and established itself as a category leader with broad consumer recognition.
Fostering growth successes
