Bold

Customer Bold
Indrustry Smart Home
Service Retail rollout, channel partnerships, cross-border operations
bold.com
bold

2020

first retail go-live

9

expansion to 9 countries within 2 years

2

years to reach top-3 position in the Benelux

The challenge

Get a newly formed company with a fantastic consumer product ready for launch in retail in multiple markets.

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Our approach

We defined a retail rollout with clear positioning and the channels that convert. We matched partners and set up service processes to keep NPS high. Our operations delivered cross-border fulfilment without complexity for the end customer, whilst keeping the reverse logistics at a manageable level.

Ready to get started? contact us
blod brand image
Results
Ready to get started? contact us

From D2C start-up to top-3 brand in 2 years

Bold’s first retail go-live was in 2020. Within just two years, the company expanded to 9 countries, moving from a D2C-only model to become a top-3 smart door lock brand in the Benelux. With strong year-on-year growth, low return rates and consistently high NPS, Bold secured its position as one of the fastest-rising brands in the category.

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Fostering growth successes