Philips Hue

Customer Philips Hue
Industry Smart Home
Service Channel strategy, retail activation, supply chain management
www.philips-hue.com
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The challenge

A mature brand in a shifting market: more online DIY, more drop-ship, and higher expectations on data and fulfilment.

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Our approach

We plugged Hue into drop-ship-heavy channels via our existing integrations and logistics. Clean data in, fast confirmations out, and proactive inventory control. We aligned online content to keep the story consistent.

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Results
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Seamless integrations, stronger online performance

Philips Hue integrated into leading DIY marketplaces such as Screwfix, Toolstation and B&Q Marketplace with go-live in just one month. A significant share of online revenue now flows through these channels, supported by stable operations and proactive inventory control. The result: faster setups, fewer failures, and better availability where shoppers are looking for Hue products.

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Fostering growth successes