2019
first retail go-live
1500 installers
trained to handle objections and build trust
The challenge
Security and privacy concerns amongst consumers slowed market adoption. The UK market needed reassurances and a credible route to purchase and install.
Our approach
We added DIY and installer channels to the plan, trained staff to handle objections, and aligned messaging across online and in-store. Our network accelerated listings; our team stayed close to sell-through and replenishment.
Results
Ready to get started? contact usFrom consumer concerns to market leadership
Ring’s first retail go-live in 2019 in the UK, was supported by a dual-channel approach through both DIY and professional installers. We partnered with leading names such as CEF, Edmundson, Medlocks and Yesss Electrical, while training over 1,500 installers to handle customer objections and build confidence. The result: rapid distribution growth, higher conversion rates, and Ring’s establishment as the benchmark video doorbell in the UK – backed by confident partners and educated retailers.
Fostering growth successes
