Tonies
Customer Tonies
Industry Toys & Entertainment
Service Channel strategy, retail activation, supply chain management
tonies.com
2020
UK launch
200
more independent stores onboarded
100 %
year-on-year growth
The challenge
Translate a breakout German success into a UK channel strategy that creates national reach.
Our approach
We set the mix: national retailers for scale (e.g. catalogue and general merchandisers), plus a strong base of independent bookshops and garden centres for depth.
Results
We supported listings with retail, managed content and maintained a steady supply chain whilst growing 100% year on year, growing Tonies into the fast growing toy brand in recent decades.
Fostering growth successes
